Magazine Questionnaire
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We had to create a questionnaire for our music magazine and looking at our target audience.I asked a set of 20 questions to help build my customer profile.I asked people aged between 16-18 which were mainly females as I wanted to target this gender because normally its mainly men who buy music magazines.
My results showed that my target audience enjoys mainly the genre Indie because of this I'm going to focus my magazine on Indie music as I know my target audience of 16-18 will buy my magazine.Adding to that I'm going to look at sub-genres of Indie music and mainly female artists due to my target audience being mainly female audiences.
I looked at how often my target audience bought a music magazine I found that mainly people either bought magazines monthly or never, I would like to change this because the percentage that never bought a magazine was the second largest which means the music magazines around at the moment don't interest them.I will publish my magazine monthly so that its more likely people will buy my magazine at every issue published.
I asked my target audience who they would rather be on the front cover after they picked what genre they prefer.I found that most people picked a band instead of a single artist or celebrity.I will look at indie bands on the front of music magazines and see how they are dressed and set out to allow every member of the band to be seen.
As my target audience is 16-18 year olds,I expected that they would rather the price of the music magazine being very reasonable, must people would pay £2.51-£3.50 I think this is a reasonable price for a magazine as it will have lots of content and good quality.I will keep the pricing of my magazine at a low price as I want my audience to actually buy my magazine.
The most popular colour scheme for my magazine was bright/vibrant colours which I will use throughout my magazine to create a house style.By using bright and vibrant colours it will allow my magazine to stand out compared to other music magazines which normally have a monochrome colour scheme. Also bright/vibrant colours fit my genre of Indie because they are very unusual colours to be used on music covers and Indie music is very unique and different.
For my double page spread I needed to know what to include.I asked my target audience what they would like to see in the magazine the most popular was a interview with the band who is on the front cover, this would be good as people who are a fan or new to the bands music can learn more about the band or learn what the band is about. The next popular is photo shoots so im going to include extra photos from the photo shoot with my band on the double page spread so it has a mixture of written text and images. 
I also asked my target audience about how they want the magazine to look.I asked whether they prefer a cluttered or minimalistic look on the front cover, most people said they preferred a minimalistic front cover as it looks more professional but also looks much better compared to a cluttered magazine. I also asked if they would prefer conventional or unconventional magazine because of the Ray gun magazine.The results for this was equal so im going to use a mixture of conventional and unconventional as if I go to far trying to make my magazine look unconventional it won't even look like its a magazine. Overall, this is going to help me produce my music magazine.
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